If your business relies on local customers—whether you run a restaurant, salon, law firm, or physical storefront—being visible in local search results is crucial. That’s where the Yoast Local SEO Premium plugin comes in. It’s an add-on to the widely trusted Yoast SEO plugin and is specifically designed to help businesses improve their local search rankings and show up on Google Maps.
While standard SEO helps you rank for broad search terms, Local SEO focuses on “near me” searches, directions, and business information. Yoast Local SEO Premium handles the technical side of this for you—ensuring your website sends all the right signals to Google, Apple Maps, and other local search engines.
With this plugin, you can easily add key business information like your name, address, phone number, business hours, and even multiple locations—right into your website with structured data. This info is presented in a format Google understands, increasing your chances of appearing in the local pack, map listings, and geo-targeted search results.
It also includes features like a store locator, customizable Google Maps integration, and opening hours schema, all of which enhance your website’s usability and search performance. Whether you have one location or many, Yoast makes it simple to manage and optimize them all.
Best of all, it works seamlessly with your existing Yoast SEO setup, so there’s no steep learning curve.
In short, Yoast Local SEO Premium is essential for any business that wants to be found by nearby customers. It takes care of the technical SEO details so you can focus on running your business—and attracting more foot traffic, phone calls, and bookings from your local community.
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